KON BILLBOARD AI Agentic Avatar Transforms Automotive Showcase Engagement
Discover how a global auto manufacturer revolutionized their auto show presence with KON BILLBOARD's holographic AI avatars, achieving remarkable improvements in engagement, lead capture, and cost efficiency.
The Challenge
A leading automaker faced challenges at international auto shows due to reliance on static displays, which failed to captivate tech-savvy audiences. As a result, they experienced 40% shorter dwell times compared to competitors using interactive displays. Additionally, the lack of multilingual support hindered engagement with diverse global attendees, and the traditional setup offered no secure way to showcase unreleased concept vehicles.
The Solution
KON BILLBOARD's interconnected holographic grid (5-unit setup) with AI Agentic Avatars delivered: 1. Immersive Vehicle Previews - 360° holograms of concept cars - Voice-controlled feature exploration - Interactive customization options 2. AI-Driven Product Genius - Multilingual avatars answered technical queries - Supported 12 languages - Used natural gestures for interaction 3. Secure Concept Reveals - Digital-only displays for unreleased models - Encrypted QR code access - Controlled information flow 4. Live Performance Mode - Remote engineers conducted real-time walkthroughs - Connected directly from HQ - Enabled expert-level demonstrations
Key Features
Gesture-Controlled Customization
Attendees modified car colors/features via hand motions
Data Visualization
Overlaid performance metrics onto holographic engines
Competitive Battle Mode
Allowed side-by-side comparison of rival models through AR overlays
Implementation
The automaker integrated KON BILLBOARD's holographic AI avatars into their auto show presence, creating an innovative showcase experience that combines cutting-edge technology with interactive engagement. The system was designed to handle multiple concurrent users while maintaining security and providing detailed product information.
Measurable Results
- 70% increase in booth dwell time (5 → 8.5 minute avg)
- 35% higher lead capture rate via avatar-driven qualification
- 90% attendee satisfaction with interactive experiences
- Zero security breaches for unreleased models
- 40% reduction in physical prototype costs
Summary
Enhanced Accessibility: Adopted holographic advertising tactics proven in the Holographic Wall project
Operational Efficiency: Deployed autonomous digital labor for lead qualification akin to Agentforce
Personalization: Implemented advanced gesture recognition matching automotive voice UI standards
KON BILLBOARD became our digital showroom superstar. We engaged twice as many visitors without shipping a single physical concept car.
Global Auto Manufacturer
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